Audience Theories

The 5 Audience Theorists that I have chosen are:

1. Hypodermic Theory (Media Effects Theory) - Theodore Adorno, Vance Packard
2. Moral Panic and Folk Devils - Stanley Cohen
3. Audience Positioning - Stuart Hall 
4. Use and Gratification theory - Dennis McQuail
5. Readings theory - Frank Parkin, Stuart Hall

Jason Mittel - Genre is a cultural category, the music was basically the same the whole way through, the only changes were cutler and types of people.

Derrida Genre - Mixing Genres together to create a new genre, in this case a mashup up of popular culture.

Representation - Marxism- groups in power exercise there influence.